Over the summer of 2019, I completed my first internship at the renowned public relations agency, The Red Republic. Throughout the internship, one of my primary goals was to explore the differences between agency public relations and internal organisational PR teams, to decide which direction to hopefully take my career post-graduation.
In working for an agency, I now understand the process and packages available to clients and how they are managed. For example, a client who selects social media management, event management and brand activations will have monthly meetings with the Brand Manager to review work samples and discuss the direction and goals for that month. Throughout my studies, I had envisaged myself working for an agency as it allows public relations practitioners to work on multiple projects at a time, for a range of business models and marketing strategies.
In contrast, I have also learnt that it is not uncommon for clients to disagree on the creative direction for social media each month, which poses a risk to the retention of clientele if not handled in the right way. This can occur when the client believes the tone or imagery used is not aligned with their brand and the Brand Manager believes the messaging is more effective.
working for a variety of clients, I gained first hand experience in maintaining a good client relationship and how to become adaptable to each client’s specific needs and content guidelines. Social media is one of the primary public relations services engaged by the clients, therefore, copy-writing and the construction of monthly social media content for subsequent client review were among my foremost priorities. The key in finalising content for distribution is to listen to the client’s concerns and alter accordingly – finding a balance in ensuring the client is happy and the messaging is effective.
By extension, drafting press releases to support client pitching, researching and collating social media influencer databases, writing pitches to influencers and organically growing client Instagram pages were among other key responsibilities.
Clients
The 4217, Fitstop, Macquarie Westfield, Strathpie Centre, The Plant People and The Westin Hotel, GoHawaii, The Baby to Toddler Show.
GoHawaii
GoHawaii are a Hawaiin Tourism Authority which looks to promote travel across the Islands of Oahu, Molokai, Maui, Lanai and the Island of Hawaii. The organisation has contracted The Red Republic to produce website and social media content to ensure the continual growth of the Hawaiian tourism industry.
GoHawaii has a distinct marketing goal -> To increase tourism in Hawaii.
To do this, the organisation has adopted a clear social media strategy to publish content that is visually attention-grabbing on social platforms such as Facebook and Instagram, which are platforms designed to ignite wanting from users by showcasing and profiling beautiful crafted imagery. The company uses high quality user-generated content rather than professional imagery as to produce authentic, non-idealised and credible content. Once the user has viewed the image, the caption’s purpose is to then provide educational and detailed information about the tourist hot-spots in the location.
Throughout the internship, my role was to draft social media posts and schedule them over two platforms; Facebook and Instagram. This included compiling spreadsheets of acceptable user-generated content (UGC) imagery and uploading to a platform called Spreadfast; a UGC database. By searching a stream, e.g. #alohaoutdoors, the program would locate the selected UGC under that hashtag. From there, I would conduct ‘Search and Requests’ which would involve commenting on the UGC Instagram posts and requesting to use it on the GoHawaii page. Once the imagery had been selected for the month and approved by the client, I would then research and draft captions.
In drafting the social content, it was important to review previous posts to match the tonality of the organisation, and adhere to the client’s image criteria. For example, when using UGC, it is important to only use high-res photo quality and refrain from including photo close ups of people and beach images that are too revealing. Hence, the process of producing social media content for a client such as this is a long process to ensure the content is approved for usage by the user, and drafted to the criterion of the client.
Below are some examples of drafted and scheduled content.
November Content Copy-writing
FACEBOOK CONTENT
INSTAGRAM CONTENT
December Content Drafting – Initial Plan
1 December
Looking for an adrenaline booster on your holiday? Book your parasailing adventure on the deep blue waters of Waikiki Beach with Hawaii Water Sports Centre. Still craving more? Head to H20 Sports Hawaii for a unique water-propelled jet pack experience! Nothing beats the rush of flying over Hawaii’s serene waters for the island’s most exclusive views!
2 December
Family, ohana, is deeply important in Hawaiian culture. The islands of Hawaii offer a range of family friendly activities from sun-soaked beaches, water-based activities, interactive sea life experiences, museums and more! Visit (link) to plan your perfect family holiday in the haven of these breathtaking islands.
7 December
Experience the pure serenity of the outdoors on one of the island’s nature walks through the swinging bridges of Maui. Discover the tranquil atmosphere as you wander through the surreal landscapes, exploring the world off the beaten track.
9 December
Throw your hands in the air like you just don’t care because we’re in Hawaii! Pop up your beach umbrellas and pick a spot on the sand because there’s no such thing as Monday fever in paradise!
10 December
Planning a trip for you and your SO? Maui is home to some of Hawaii’s most beautiful beaches, migrating humpback whales and magical sunsets. Where better is there to be than walking through the electric greenery with the sun setting behind the soft waves. There’s no place more romantic ❤
12 December
Let us know if you spot the magnificent native Hawaiian Short-Eared Owl! Visit the Kaena Point Nature Reserve in Oahu for a one of a kind wildlife experience! Sightings of the endangered species are very rare; will you be lucky enough to find one?
13 December
There’s nothing more special than a mother’s love against an unforgettable amber sunset. Happy Aloha Friday to our holiday mums and their little ones!
15 December
Aside from the one of a kind ocean views and surf breaks, Waikiki is known for its unique food scene. The poke bowl is a Hawaiian specialty featuring freshly diced, marinated seafood on a bed of rice. The locals love @Surfjack for a variety of fresh poke options just metres from the beach!
19 December
Molokini is one of three volcanic craters in the world! This incredible landmark rises from 300 ft below the surface and more than 160 ft above sea level. Don’t forget to bring your snorkel, this astounding attraction is known for its incredible underwater marine life!
21 December
Why not take a hike through the beautiful coconut tree fields on the #islandofhawaii. This unforgettable view can be found in the captivating Kauai region, featuring scenic beach-side bike paths, adventure tours and exquisite restaurants where the forest meets the waves.
22 December
The 11th annual Hawaiian Airlines Diamond Head Classic basketball tournament begins tonight! Eight teams across the United States are set to play at 6:30pm HT at the Stan Sheriff Centre in Honolulu. Visit (link) for more details.
24 December
The 2019 annual SoFi Hawaiian Bowl begins tonight at 8pm ET (3pm HT), at Aloha Stadium. Don’t feel like leaving the resort? Watch the action live on ESPN as the Mountain West teams battle for the victory!
25 December
Mele Kalikimaka! Merry Christmas to you and your family this festive season! How will you treat your family these holidays?
27 December
Did you know that the beautiful beaches of Waikiki were where Olympic gold medallist swimmer, Duke Kahanamoku, grew up surfing? Now known as the father of modern surfing, Duke was instrumental in sharing the values of the Hawaiian surfing dream. Today, surf instructors in Waikiki honour Duke’s legacy by teaching people to surf and canoe. Book your lessons at the calm waters of Oahu #visitoahu #oahuvb #surfing
28 December
There’s nothing more tranquil than floating on the calm waters of Oahu’s Sunset Beach. Welcome to paradise!
29 December
It’s only one step from the pool to the beach at the stunning Waikiki beach. Grab your floaties and your shades!
31 December
Aloha 2020! Starting the year on a high with a mesmerising firework display on the beautiful beaches of Hawaii. How are you celebrating?
December Content Scheduling Final
INSTAGRAM CONTENT
The December content for GoHawaii went through a number of drafts as the time of year was putting pressure on both the client and the agency to maintain interest among users. This particular month opened my eyes to the struggles of aligning creative direction in an agency setting, particularly on projects as fluid as social media. Nonetheless, GoHawaii is a fantastic client and very particular about communication guidelines, which provided me with the opportunity to compare what I had initially written with the style of writing the client was seeking.
January Content Scheduling
FACEBOOK CONTENT
INSTAGRAM CONTENT
Macquarie Shopping Centre
The Sydney Macquarie Centre is one of the largest shopping centre’s in the suburb of Macquarie, located just opposite Macquarie University. The precinct is dedicated to providing visually pleasing social media content, encouraging users to desire the showcased items and subsequently, increase foot traffic within the Centre. Macquarie’s social media content is largely directed to a female audience, which statistics show account for an approximate 79.3% of centre expenditure and a higher propensity to spend at 92.3%, according to recent market research in purchase behaviour in Australian Shopping Centres.
In working for the client, I drafted monthly social media posts and scheduled final posts on Facebook and Instagram. The Centre has generated a large following on its social profiles with continuing substantial growth rates, as a result of publishing relevant content using professional imagery. Part of my role in forming its social content was ‘regrams’ which refers to the compiling of retailer imagery as a basis for social content for the coming months. In this regard, shopping centres are in a unique position for marketing content, having easy access to a variety of professional photography each month and at no expense. In addition, the client utilised hashtag strategies to ensure the distribution of the content across a variety of users and demographics.
Hashtags included;
Ladies’ Wear: #becandbridge #sydneyfashion #eventfashion #womensstyle #summercollection #boutique #newarrivals #sydneystyle #oneofakind
Menswear: #sydneystyle #mensfashion #streetfashion #sydneyshopping #levis #LiveInLevis #urban #clothing #trend
Food: #happymind #happylife #sydneyeats #treatyourself #dessert #thefeedfeed #sydneyfoodie #sydneylocal #instafood
See below for the Macquarie Shopping Centre client portfolio;
December Social Media Drafted Posts
December Scheduled Posts
Macquarie Centre Regram Spreadsheet
| Food |
| https://www.instagram.com/p/B3spqa-gK8u/ |
| Primrose Café |
| https://www.instagram.com/p/B411ofAAwJq/ |
| Koomi Yoghurt |
| https://www.instagram.com/p/B0KpKYkD8oU/ |
| Three Beans Coffee |
| https://www.instagram.com/p/B5WyFRige2E/ |
| Motto Motto |
| https://www.instagram.com/p/B4dkY3WlTU2/ |
| Passiontree Velvet |
| https://www.instagram.com/p/B1–9nsgRUg/ |
| Poked |
| https://www.instagram.com/p/B1kB4CvAdId/ |
| Primrose Café |
| https://www.instagram.com/p/B2DwAwrguEC/ |
| BWS Australia |
| https://www.instagram.com/p/B0PYkHJATcv/ |
| BWS Australia |
| https://www.instagram.com/p/BfAYT0PDSwv/ |
| C9 Chocolate & Gelato |
| https://www.instagram.com/p/BHbkAlDDw0S/ |
| C9 Chocolate & Gelato |
| Health & Beauty |
| https://www.instagram.com/p/B66gRLpp3U_/ |
| The Body Shop |
| https://www.instagram.com/p/B6oX1m1pNJM/ |
| The Body Shop |
| https://www.instagram.com/p/B64HnMrJlUe/ |
| Jurlique |
| https://www.instagram.com/p/B68_8CoBXHI/ |
| Jurlique |
| https://www.instagram.com/p/B5nf7RIDUME/ |
| LUSH |
| https://www.instagram.com/p/B65At3aDxrm/ |
| M.A.C Cosmetics |
| https://www.instagram.com/p/B33F5W0pvUc/ |
| SEPHORA |
| https://www.instagram.com/p/B1VWykbg-Z3/ |
| Marc Jacobs Beauty |
| Women’s Fashion |
| https://www.instagram.com/p/B4l_ck5lx2c/ |
| Alice McCall |
| https://www.instagram.com/p/B4a1CcsgBII/ |
| Lululemon |
| https://www.instagram.com/p/B6AGEWLDR7s/ |
| Bardot |
| https://www.instagram.com/p/B05AesPgyq_/ |
| https://www.instagram.com/p/B52IrhbHmQ2/ |
| Sass and Bide |
| https://www.instagram.com/p/B6IIK83Az2W/ |
| Colette by Colette Hayman |
| https://www.instagram.com/p/B5engy5HLmx/ |
| Lululemon |
| https://www.instagram.com/p/B6y3WBnHdde/ |
| Seed Heritage |
| https://www.instagram.com/p/B1bGnNfnJJP/ |
| Osker the Label |
| Men’s Fashion |
| https://www.instagram.com/p/B23md3Plwsk/ |
| Linda and Co Jewellers |
| https://www.instagram.com/p/B5rzGQ8lddA/ |
| David Jones |
| https://www.instagram.com/p/B60EKVjh4f2/ |
| David Jones |
| https://www.instagram.com/p/B4ZnaD4Bm5L/ |
| David Jones |
| Kids Fashion |
| https://www.instagram.com/p/B6z6SJsJMHd/ |
| Big W |
| https://www.instagram.com/p/B6qtv9XHCGt/ |
| Cotton On Kids |
| https://www.instagram.com/p/B6tniwUHgJw/ |
| Seed Heritage |
| https://www.instagram.com/p/B6WwkE1H7Pa/ |
| Seed Heritage |
| Sports |
| https://www.instagram.com/p/B633sVRnSMt/ |
| Adidas |
| https://www.instagram.com/p/B62NAXUJgOG/ |
| Rebel Sport |
| https://www.instagram.com/p/B6DC_R5hSVJ/ |
| David Jones |
January Content Scheduling
The Red Republic
Throughout my time at The Red Republic, social media was my foremost priority. The Red Republic understands that in this technological landscape, online presence is one of the most critical marketing and public relations strategies available to any growing business. As such, this service was one a vast majority of its clients would take advantage of. Each day was very similar, performing the same sorts of tasks for a variety of clients. Despite not being overly interested in pursuing social media as a future career focus, working on these projects each week exposed me to varying content guidelines and social media strategies. I believe that drafting content for vastly different clients has allowed me to develop my writing skills in different styles.
Each internship day would begin with a ‘Daily News Update’ sent to all staff. This task was set to ensure the entire team remains informed and up to date on local and international news. As a public relations agency and crisis communication specialists, it is integral that members of the agency are monitoring news media to ensure the publication of daily news does not affect client reputations, operations or otherwise.
Afterwards, I would complete ‘Follows / Unfollows’ for several clients in order to build their social following. This process involves searching competitors or similar service providers and following their followers, in an attempt to get them to follow back. This strategy feels personalised to the user and encourages them to return a favour. This strategy is very effective in exposing large numbers of people to the client’s content, pushing them towards problem recognition, further investigation and purchase decisions. In a PR sense, this could mean changing a person’s perspective of the company or industry to a positive outlook or simply aligning the organisation and the individual’s values, rather than sales outcomes.
For example, Paradox Roasters is located in The 4217 food precinct in Surfers Paradise is a cafe dedicated to committing to initiative in sustainability, support of Australian wholesalers, countries in crisis and fair work guidelines. This type of business can use follows / unfollows to increase foot traffic from locals or to identify the ideologies of individuals which are aligned to the initiatives of the business. In conjunction with hashtags, this method is extremely effective in targeting demographic and psycho-graphically fitting new customers whom will travel to reach the organisation.
Following these tasks, I would do the following;
- Develop influencer lists for client events
- Event organisation and logistical research
- Collate media contact databases
- Develop ideas or activation or stunts as part of client public relations campaigns
- Search and requests / sourcing of user generated content
- Copywriting for monthly social media plans
- Construct pitch emails to influencers to collaborate
- Draft media releases
- Promote client events across Brisbane Marketing event listing databases
- Collate and format information from client conferences to Excel spreadsheets to be used for subsequent campaigns
- Etc.
Please see below for general internship tasks;
Daily News Update
20th January 2020
Happy Monday 😊
Please see below for your daily news update.
Many thanks,
Kayla Crouch
13th January 2020
Happy Monday 😊
Please see below for your daily news update.
6th January 2020
Happy Monday 😊
Please see below for your daily news update.
16th December 2019
Happy Monday 😊
Please see below for your daily news update.
9th December 2019
Happy Monday 😊
Please see below for your daily news update.
2nd December 2019
Happy Monday 😊
Please see below for your daily news update.
25th of November
Happy Monday 😊
Please see below for your daily news update.
18th November 2019
Happy Monday 😊
Please see below for your daily news update.
11th November 2019
Good morning everyone!
Thank you for the lovely welcome 😊
Enjoy your daily news update!
| Just In | Cyclone Bulbul has taken the lives of 20 people in India, as millions are evacuated. The cyclone hit late Saturday night, smashing through the coasts of India and Bangladesh with fierce gales and torrential rains. NSW declares a state of emergency for catastrophic fire conditions. 850,000 hectares of NSW has been hit by bushfires with worse to come. Four South Australians have been killed in horrific road accidents over the weekend. | https://www.abc.net.au/news/2019-11-11/cyclone-bulbul-smashes-into-india-bangladesh-coasts/11691412 https://www.abc.net.au/news/2019-11-11/nsw-bushfires-850000-hectares-destroyed-worst-to-come/11691038 https://www.abc.net.au/news/2019-11-11/adelaide-teen-killed-after-motorcycle-crash-horror-week-sa-roads/11691436 |
| National Breaking News | An aged car home audit has identified that residents are being given medication without their consent. The Federal Department of Health has issued the Bayside Newcastle nursing home with a non-compliance notice. The Conservation Council ACT says Canberra’s first car-free day should be the 22nd Sept 2020. This would require 20,000 commuters to find other arrangements in the fight against climate change. Recent studies show that 50% of Australians believe that poor people need to work hard to get out of poverty, however a strong majority are arguing that the government are not providing enough assistance to do so. | https://www.abc.net.au/news/2019-11-11/nursing-home-residents-drugged-without-consent-audit-finds/11686314 https://www.abc.net.au/news/2019-11-11/canberra-first-car-free-day-could-be-september-22-2020/11690512 https://www.abc.net.au/news/2019-11-11/wealth-inequality-and-poverty-australia-talks/11685264 |
| World News | Today marks the 24th week of violent unrest and anti-government protests in Hong Kong. China denies interfering in Hong Kong and has blamed Western Countries for stirring up trouble. Two Florida Disney employees and former assistant school principals have been arrested for child pornography. Germany’s Health Minister has submitted a drafted law to ban conversion therapy for minors. Advertising or offering conversion therapy would carry a find of 30,000 euros ($48,492.) Scientists have revealed that radiation levels are still twelve times the safety limit, more than 35yrs after the Chernobyl disaster. Europe is so concerned it has poured 600 million euros into the safety upgrade. | https://www.abc.net.au/news/2019-11-10/violence-spreads-across-hong-kong-new-territories/11691062 https://www.abc.net.au/news/2019-11-10/disney-employees-former-principal-arrested-over-child-porn/11690648 https://www.abc.net.au/news/2019-11-05/german-health-minister-submits-law-banning-conversion-therapy/11671322 https://www.abc.net.au/news/2019-09-03/chernobyls-radioactive-legacy-zombie-reactors-an-invisible-enemy/11432430 |
| Lifestyle | South Bank is to receive a new $150 million Performing Arts Theatre in 2022. | https://concreteplayground.com/brisbane/arts-entertainment/south-bank-150-million-performing-arts-theatre |
| Tech/Business | Taxpayers could face $200 million bill if a buyer cannot be found for the Northern Endeavour oil platform. A luxury Brisbane hotel and kitchen is to become the state’s first zero waste accommodation. | https://www.abc.net.au/news/2019-11-11/offshore-oil-rig-timor-sea-operations-cease-environment-safety/11691040?section=business https://www.couriermail.com.au/business/luxury-hotel-introduces-foodscrap-composting-to-achieve-zero-waste/news-story/3c0a21182ef75a0e1ca7e265f08c6756 |
| Health | Massage and music therapy has been found to manage dementia symptoms | https://www.abc.net.au/news/health/2019-11-06/alternatives-to-antipsychotic-drugs-as-effective-study-says/11671908 |
| Politics | President Donald Trump ordered to pay $US2 million over misusing charity funds. | https://www.abc.net.au/news/2019-11-08/trump-must-pay-2-million-for-misusing-namesake-charity/11687960 |
| Sport | Australian boxer Dwight Ritchie has passed away in a tragic training accident aged 27 South Africa took out the Rugby World Cup in November, the Springbok’s third victory. | https://www.pedestrian.tv/sport/dwight-ritchie-training-accident/ https://www.rugbyworldcup.com/news/539015 |
| Travel | Qantas pledges zero net carbon emissions by 2050 | https://www.traveller.com.au/qantas-pledges-zero-net-carbon-emissions-by-2050-h1jj2s |
| Good News | Vegemite brings out the brags in might Ashes sledge in the Daily Mirror | https://thenewdaily.com.au/news/good-news/2019/08/09/australia-vegemite-marmite/ |
Media Contact Database
Telum is a media database system which acts as a registry for companies, particularly used by event, marketing or public relations teams, to elevate public exposure of events, stunts or public news. At The Red Republic, I created a number of media lists for upcoming client events, such as a guest brief for a Topdeck media event. In the promotional career landscape, having industry connections with media professionals and journalists is integral in ensuring the best possible coverage of notable changes, however in larger cities, this may be difficult. In order to solve this problem, Telum acts as the media-only LinkedIn, from which The Red Republic often generates a bespoke media guest list.
Media Release: The Plant People
BRISBANE FIRST TO LAUNCH LOCAL PLANT GROWING & HOME DELIVERY SERVICE, THE PLANT PEOPLE.
Queensland is excited to announce the launch of its local plant-growing force, The Plant People, introducing a uniquely Brisbane-based plant delivery service, dedicated to delivering happiness to your door!
The Plant People are one of the first to offer an Australia-wide plant delivery service straight from their very own sunny Queensland nursery, ensuring every plant receives love, health and vitality in the perfect Queensland climate using traditional, tried and true growing techniques.
Launching on December 4 2019, The Plant People have emerged a green-thumb favourite, offering an array of indoor plant staples and an exotic range via a stress free online purchasing platform, accompanied by a detailed guide for giving your family addition the right amount of sunshine, water and love. Are you a serial plant killer? The Plant People brings you The Green Guide; your online handbook for tips, tricks and advice in keeping your plant happy… and alive.
The Plant People source an everchanging range of core indoor pot plants for the everyday collector, in addition to its ‘exotic range’ for those wanting to expand their indoor plant family with some rare and irreplaceable additions using an experienced horticulturist. All plants are indoor-friendly and matured in a shade house at the nursery to guarantee a healthy life in your home.
As an industry first, The Plant People have ethically sourced luxury pot plants from small villages throughout Asia, which Laura (position) says was an effort to encourage the support and prosperous growth of local overseas communities as opposed to funding major Australian suppliers.
Moreover, the plant experts provide a never-before-seen delivery process, engineered to maintain the health of its travellers whilst using only environmentally friendly and biodegradable packaging, with the natural coir fibre from the husk of a coconut, minimising waste and maintaining moisture!
Laura (position) says that “The Plant People have partnered with Fastway Couriers that will proudly delivery your new plants to your door alongside our dispatch team, who are experienced in the nursery industry and ensure every plant is happy and healthy on their way to your home.”
About The Plant People
The Plant People are a unique, Australian first in producing and delivery quality plants to your doorstep from their very own Brisbane-based nursery. The Plant People aim to bring a little happiness back to life with a hassle-free selection of indoor plants and a guide for loving each one. As backyards get smaller and high rises get taller, The Plant People are dedicated to bringing the outdoor right to your door, with an everchanging selection of plants to make your home the stylish haven it should be. To give us a holla, visit our website here; https:/ /theplantpeople.com.au/ or visit our social media pages below.
Media Release: Urbex, Harriet Lane
Elevate your Home Design with the Scenic Slopes of Harriet Lane
Urbex’s latest housing project, Harriet Lane, has taken the residential market by storm as the exclusive enclave balances a tranquil, woodland getaway whilst remaining just minutes away from the necessities of urban living.
Tucked away in the stunning suburb of Oxenford, Harriet Lane features 49 lots across 7 hectares, with homes amongst idyllic elevated nature reserves, overlooking Commera River.
Enviably positioned, Harriet Lane offers a harmony between quiet serenity and close proximity to Gold Coast attractions, as current resident say Harriet Lane is very central, situated less than 10 minutes from Westfield Helensvale, Pacific Pines town centre and just 25 minutes away from the calm beaches of Southport and Surfers Paradise.
Harriet Lane’s unique location provides a bespoke opportunity for new home buyers to build upwards on the scenic slopes, giving owners the ability to maximise space and enjoy the magnificent views and natural greenery which decorates the Gold Coast.
Property owners Sam and Shirl say “most people can’t envisage building a house on a sloping block; however, we knew we were building something bespoke and different. Consulting a custom builder was the cornerstone in developing our dream home, as they allowed us to be at the forefront in design decisions and accommodated our requests as we workshopped our decisions throughout the entire process.”
The Australian residential market has shown trends in the inflation of housing projects on sloped land, whilst establishing itself as a cost-effective option for natural draining, ventilation, natural light and flexibility in structural design to accommodate varying degrees of slope. Moreover,
The Gold Coast City Council recommends maximising your building design according to the type of slope, solar orientation, best viewpoints and wind direction, ensuring your home design showcases the many assets of higher living, in consultation with registered architects, engineers and building designers.
Event Promotion on Brisbane Marketing: Baby to Toddler Show
Baby To Toddler Stunt Ideas & Marketing Research South Brisbane
- Free Parent CPR workshop at Southbank Lagoon
- Parent Bento-lunch workshop with George Georgievski > all food to be donated to homeless shelters in CBD
- Baby massage workshop / Mum and baby yoga to be held at Southbank grass area at 7am
These stunts were designed to implement a low-risk activity base, public attention drawer in promotion of the Baby To Toddler Show at the Brisbane Convention Centre in March. The event was looking to appear on morning shows to attract a larger following and audience at the event.
Research – Flyer and Activation Research South Brisbane
Good morning Sia,
I’ve done a bit of investigating, unfortunately I couldn’t get a clear answer from anyone. Everyone I spoke to directed me to someone else, I’ve listed the contacts and what they’ve said.
Seems that our best option is talking to Queen St Mall for Treasury Casino Flyers via email (see below) and they have said to include our activation enquiry, they have try to locate a South Bank contact for us with more information.
Brisbane City Council has advised that we get in touch with our Convention Centre Contact, they should be able to direct us to some concrete information.
Brisbane Marketing:
- Contact: 07 3006 6200
- They directed me straight to Brisbane City Council
South Bank Corporation:
- Contact:
- Reception 3867 2000
- Visitor Centre 3156 6366
- They directed me to the City Council also
Brisbane City Council:
- Contact: 07 3156 6366
- Could not provide any information about the process for marketing distribution or activations
- Suggested that we fill out Event Hire form for activation here; https://www.visitbrisbane.com.au/south-bank/visitor-information/venue-hire-and-busking-at-south-bank/venue-hire-enquiry?sc_lang=en-au
- Also suggested that we get in contact with out Convention Centre contact in regards to the activation – they should be able to direct us to the person that has access to permits / permission information.
Brisbane Visitor Information Centre:
- Contact: 07 3006 6290
- Spoke to them about permits / permissions for marketing
- They directed me to Queen St Mall Management for flyers in front of the Casino – couldn’t provide any other information
- Gave the number for South Bank Visitor Info Centre
South Bank Information Centre:
- Contact: 07 3029 1791
- Same office as Brisbane City Council
Queen St Mall Management: ***
- Contact: 07 3403 8195
- Told us to email the basic information through and it will be passed on to the appropriate person who looks after marketing
- Email: malls.management@brisbane.qld.goov.au
- They do look after the Mall only but they said to include the South Bank activation enquiry and they will do their best to locate a Southbank contact for us.
Many thanks,
Kayla Crouch
Internship Logbook
| Date | Hours Worked | Task List |
|---|---|---|
| 11 Nov | 8:30 – 5:30 (1hr break) = 8hrs | Daily News Update GFWS Influencer Summary Follows / unfollows Go Hawaii Au Content Drafting Macquarie Centre Social Media Drafting Schedule Strathpine Centre Content |
| 18 Nov | 8:30 – 5:30 (1hr break) = 8hrs | Daily News Update Follows / Unfollows Draft Go Hawaii Social Media Content Research Macquarie Influencers Gift Voucher Research for Influencers |
| 25 Nov | 8:30 – 5:30 (1hr break) = 8hrs | Daily News Update Follows / Unfollows Search for User Generated Content for GoHawaii Social Media Schedule Macquarie Centre Content Schedule Strathpine Centre Content |
| 2 Dec | 8:30 – 5:30 (1hr break) = 8hrs | Daily News update Follows / Unfollows Instagram Upload Strathpine Santa Photos to Facebook Photo Folder Send Search and Requests for GoHawaii UGC Schedule Macquarie Centre Content Develop Influencer List for The Plant People Publish Baby To Toddler Show Event Listings on Brisbane Marketing |
| 9 Dec | 8:30 – 5:30 (1hr break) = 8hrs | Daily News Update Follows / Unfollows Schedule Macquarie Centre Social Media Content Schedule Strathpine Centre Social Media Content Build a Spreadsheet of Fitstop Employee Conference Question Books (electronic copy) Upload Strathpine Santa Christmas Photos to Facebook |
| 16 Dec | 8:30 – 5:30 (1hr break) = 8hrs | Daily News Update Follows / Unfollows Upload Strathpine Santa Photos to Facebook Write Pitch Emails to Influencers for Summer Events at The Westin Hotel Schedule The 4217 Content 6-week Internship Performance Review Develop January Macquarie Centre Regrams Spreadsheet |
| 6 Jan | 8:30 – 5:30 (1hr break) = 8hrs | Daily News Update Follows / Unfollows The Plant People Media Release Schedule Macquarie Centre Social Media |
| 13 Jan | 8:30 – 5:30 (1hr break) = 8hrs | Develop Stunt Ideas for the Baby To Toddler Show Harriet Lane Media Release Schedule Strathpine Centre Social Media Content |
| 20 Jan | 8:30 – 5:30 (1hr break) = 8hrs | Daily News Update Follows / Unfollows Research Flyer and Activation Regulations in South Brisbane Schedule Macquarie Centre Content Draft Topdeck Media Guest Brief using Telum Database |
| 3 Feb | (8:30 – 5:30) | |
| 10 Feb | (8:30 – 5:30) | |
| 17 Feb | (8:30 – 5:30) | |
| Total Hours | 96 hrs |
Kayla Crouch Marketing & PR ePortfolio 